Sunday 2 May 2010

Press Release

¬¬PRESS RELEASE
FOR IMMEDIATE RELEASE

A CHARMING IDEA FOR A DUNDEE STUDENT HONOURS PROJECT
-CHARMING REMINDER

Charming reminder is a beautiful, original way of organising your day by accessorising a door chain with silver-plated charms which can be used to remind you or the people you live with of special events or just everyday tasks. There is a core set of nine charms: umbrella, newspaper, telephone, key, letter, plug, sports shoe, present and a shopping basket.

Natalie Montgomery’s (Product Design, Dundee University) inspiration came when using Jane Fulton Suri’s method of Thoughtless Acts in her design research. She took hundreds of photographs around homes and compiled a book of 100 ideas: thoughtful objects from thoughtless acts.

She found that people often accessorise their doors by hanging coats, bags, scarves etc on hooks and handles. After research into charm bracelets and learning of how they promote sentiment and memory, the idea for Charming Reminder developed.

“I liked the idea of having a contrast between jewellery and security. It is kind of ironic or as Bill Gaver said about the idea, ‘a little bit of random delight for functional objects.”

Each individual charm starts out as a hand drawn illustration that gets etched on to 3 mm Perspex and cut out using a laser-cutter. These are then used as models to make the silicone moulds that the pewter charms get cast from. When the charms are not in use, they will on display in an expertly crafted reclaimed birch pine cabinet. Each of the charms would retail at £10.

-ENDS-

Notes to editor:
Natalie is product designer that has a passion for hand made and bespoke objects for the home. Her work often focuses on enhancing household objects to add value and create new functions and uses for then.



Press Enquiries:
Natalie Montgomery
n.r.montgomery@dundee.ac.uk

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